Final answer:
The claim that rational choice decision making is impossible in reality is false. While people's decision-making processes may not always perfectly align with the model of rational choice theory, they often approximate it. Individuals usually aim to maximize their personal utility, which aligns with the basic principles of rational choice.
Step-by-step explanation:
The statement rational choice decision making is impossible to apply in reality is false. Rational choice theory is a framework for understanding and often formally modeling social and economic behavior. The concept is rooted in classical economics and uses the assumption that individuals choose to take actions that lead to a maximization of their personal utility. While it is true that majority rule may sometimes fail to produce a single preferred outcome with more than two choices, especially in cases of cyclical preferences or a split vote, rational decision-making can still be applied. People can be observed making decisions that are rational in the sense of aiming to increase their utility, which often aligns with how rational choice theory describes human behavior. Although real-world decisions can be complex and influenced by many non-quantifiable factors, there is evidence to suggest that individuals often behave in ways that are approximately rational. Real-life decisions often involve measuring utility and costs to some extent, even if not at the precise margin as models would suggest. Thus, while the pure economic model of decision making might be an idealized version of human behavior, it does reflect some key aspects of how decisions are made in reality.