Final answer:
Businesses use social media to enhance brand awareness, not decrease it. They aim to generate traffic, attract recruits, and develop a following to strengthen their online presence.
Step-by-step explanation:
Businesses implementing social media do not decrease brand awareness. On the contrary, one of the primary goals of utilizing social media in a business strategy is to increase brand recognition and connect with a larger audience. Businesses make use of social media platforms to generate traffic to their website, attract recruits by showcasing company culture and career opportunities, and develop a following through consistent engagement and content sharing. These social media efforts are designed to contribute positively to a business's online presence and overall brand awareness.