131k views
4 votes
A persuasive sales message would contain and appeal to the esteem level on Maslow's Hierarchy of Needs when promoting ________.

a) new plants for your garden
b) a new discount outlet
c) membership in a new golf and country club
d) life insurance

1 Answer

7 votes

Final answer:

A persuasive sales message that appeals to the esteem level on Maslow's Hierarchy of Needs would promote a product that symbolizes status and exclusivity, like membership in a new golf and country club.

Step-by-step explanation:

A persuasive sales message that appeals to the esteem level on Maslow's Hierarchy of Needs when promoting a product would likely be focused on items that convey a sense of achievement, status, respect, or prestige. According to Maslow's hierarchy of needs, the esteem level is about fulfilling the need to feel recognized and valued by others. Given the choices, membership in a new golf and country club would be the best example of a product that appeals to the esteem level of needs.

The culture of consumption and popular entertainment significantly influences such persuasive messages by encouraging a connection between the product and the prestigious lifestyle it represents. Golf and country clubs often symbolize a certain status and exclusivity, aligning well with the esteem needs of an individual seeking recognition and accomplishment. This idea is reflective of the marketing advice given in a 1923 convention of marketers, promoting the sale of dreams and aspirations, not just goods.

User Hari Honor
by
8.0k points