Final answer:
Thomas Paine establishes ethos in his pamphlet 'Common Sense' by positioning himself as a rational philosopher, citing authoritative sources, showing concern for the common people's welfare, and using accessible writing to build trust and credibility with his audience.
Step-by-step explanation:
Thomas Paine employs ethos at the beginning of his pamphlet for several reasons. Ethos is a rhetorical appeal to credibility and ethics, often involving presenting oneself as trustworthy and authoritative on the subject being discussed. In Paine's pamphlet Common Sense, he establishes ethos by:
- Presenting himself as a common sense philosopher with rational arguments, which resonates with the audience's sense of reason.
- Citing authoritative sources and historical references to bolster his credibility, which provides the audience with a sense of his knowledge and expertise on the subject.
- Demonstrating a sincere concern for the well-being and rights of the common people, which helps establish an ethical and moral connection with the audience.
- Utilizing a straightforward and accessible writing style that resonates with a broad readership, thereby widening his appeal and reinforcing his credibility.
These methods work together to convincingly present Paine as a reliable and ethical authority, therefore effectively utilizing ethos to persuade his readers.