Question

Building a successful e-commerce site requires a keen understanding of business, technology, and social issues, as well as a systematic approach. The two most important management challenges in building a successful e-commerce site are:

a) Customer retention and supply chain optimization
b) Marketing strategy and employee training
c) Cost management and product development
d) Customer service and payment processing

Answer 1

Customer retention and supply chain optimization are the two most important management challenges in building a successful e-commerce site.

Step-by-step explanation:

In building a successful e-commerce site, the two most important management challenges are customer retention and supply chain optimization. Customer retention focuses on keeping existing customers and encouraging them to make repeat purchases, while supply chain optimization involves ensuring efficient and cost-effective movement of products from suppliers to customers.