Final answer:
To assess the outfits in demand among Indian women, a fashion market research questionnaire can be prepared by considering factors that influence purchasing decisions. Questions about key factors, occasions, brand preferences, and shopping preferences should be included in the questionnaire.
Step-by-step explanation:
To prepare a fashion market research questionnaire to assess the kind of outfits in demand among Indian women, you would need to consider various factors that influence consumers' purchasing decisions. Some possible questions to include in the questionnaire could be:
- What are the key factors that influence your clothing purchasing decisions? (e.g., price, brand, style, comfort)
- What occasions do you typically buy outfits for? (e.g., weddings, parties, work)
- Which clothing brands do you prefer and why?
- Do you prefer traditional Indian outfits or Western-style clothing?
- What colors, patterns, and fabrics do you prefer for your outfits?
- Do you prefer purchasing outfits online or from physical stores?
- What influences your decision to buy clothing from a particular retailer?
- Do you follow fashion trends? If yes, what sources do you use to stay updated?
By collecting responses to these questions, you can gain insights into the preferences and demands of Indian women when it comes to outfits. This information can guide fashion retailers in understanding customer preferences and tailor their offerings accordingly.