Final answer:
Cosmetologists should monitor their online presence to build a professional image and improve customer service.
Step-by-step explanation:
In today’s job market, cosmetologists should monitor their online presence to build a professional image and improve their customer service. Employers often check social media sites before hiring, so it's important to make sure online profiles project a professional image. Additionally, maintaining an online presence allows cosmetologists to showcase their skills, connect with other professionals, and access job opportunities.