Question

Select all the options that best answer the question: What techniques can be used to assess a product?

a) customer surveys
b) focus groups
c) interviewing employees on the production line
d) reviewing sales data

Answer 1

The techniques that can be used to assess a product include customer surveys, focus groups, and reviewing sales data.

Step-by-step explanation:

The techniques that can be used to assess a product include:

1. Customer surveys: This involves gathering feedback from customers through questionnaires or online surveys to understand their satisfaction, preferences, and suggestions.
2. Focus groups: Involving a small group of individuals who represent the target market, focus groups gather qualitative insights through discussions and interactions.
3. Reviewing sales data: Analyzing sales data helps assess product performance, identify trends, and understand consumer buying behavior.

Interviewing employees on the production line is not typically used to assess a product, as their role is focused on the manufacturing process rather than evaluating the product itself.