Question

Being an individual living in the 21st century, if you would start a small scale business, what type of marketing and selling techniques would you choose for your product?

(a) Traditional marketing techniques, such as print and television advertising.
(b) Digital marketing techniques, such as social media marketing and search engine optimization (SEO).
(c) A combination of traditional and digital marketing techniques.
(d) All of the above

Answer 1

If I were starting a small-scale business in the 21st century, I would choose a combination of traditional and digital marketing techniques to reach a wider audience and maximize effectiveness.

Step-by-step explanation:

If I were starting a small-scale business in the 21st century, I would choose (c) a combination of traditional and digital marketing techniques. This would allow me to reach a wider audience and maximize the effectiveness of my marketing efforts. Traditional marketing techniques like print and television advertising still have their place in certain demographics and can help to establish credibility and trust in the brand. However, digital marketing techniques like social media marketing and search engine optimization (SEO) are essential in today's digital age to target the younger and more technologically savvy audience.For example, I would create print ads or television commercials to target older demographics who may still rely on traditional media for information. This would enable me to reach a segment of the population that may not be as active on social media or search engines. On the other hand, I would also invest in digital marketing techniques like social media marketing and SEO to target a younger audience that spends a significant amount of time online.By combining both traditional and digital marketing techniques, I would be able to cover a wider range of demographics and increase the overall visibility and reach of my small-scale business.