Final answer:
An advertiser can effectively use the bandwagon fallacy by showcasing the popularity of the product, emphasizing how many people use it, and creating a fear of missing out among consumers.
Step-by-step explanation:
If an advertiser wanted to effectively use the bandwagon fallacy in their marketing strategy, the most suitable approach would be to showcase the popularity of the product. By doing so, the advertiser appeals to the psychological tendency of people to follow the behaviors or trends of a large group under the assumption that such a large number of people cannot be wrong. This type of persuasive technique taps into people's desire to belong and to be in sync with societal norms. It suggests that because many people are doing something, then it must be the right or best thing to do.To employ this strategy, advertisers might create advertisements that emphasize how many people are buying the product, use phrases like "Join the millions who trust..." or show images of large groups of satisfied customers. They can also make claims such as "the fastest-selling" or "the most popular choice among consumers" to push the idea that the product is widely accepted and endorsed by the public.The goal of this strategy is not to rely on the unique features of the product (option a), expert endorsements (option b), or an appeal to logic and reason (option d), but rather to create a sense of urgency and FOMO (fear of missing out) that encourages consumers to act quickly and follow the crowd. This strategy can be effective but it's important to note that popularity does not necessarily equate to quality or suitability for every individual's needs.