Final answer:
The primary argument conveyed in Malcolm Gladwell's article 'Small Change: Why the Revolution Will Not Be Tweeted' is the limitations of social media in facilitating significant social change.
Step-by-step explanation:
The primary argument conveyed in Malcolm Gladwell's article 'Small Change: Why the Revolution Will Not Be Tweeted' is B) The limitations of social media in facilitating significant social change.
Gladwell argues that while social media may increase participation, it does not necessarily lead to meaningful and impactful change. He provides examples such as the Iran protests, where most of the tweets were sent from Western accounts and in English, indicating a lack of direct engagement from people on the ground. Gladwell contends that traditional activism, which involves more risk and personal sacrifice, is essential for driving real societal revolutions.