Question

Krispy Kreme is now focusing on expanding internationally. How does the company’s past inform this decision, and is it a good one? Explain your answer.

Answer 1

Krispy Kreme's decision to expand internationally is driven by its success in establishing a strong brand reputation in the United States and its aim to attract new customers and establish a global presence.

Step-by-step explanation:

Krispy Kreme's decision to focus on expanding internationally is informed by its past success in establishing a national reputation and protecting its brand from potential frauds and miscommunication. The company's growth in the United States, where it became a well-known and respected brand, demonstrates its ability to deliver a consistent product and build customer trust. By expanding overseas, Krispy Kreme aims to leverage its strong brand reputation to attract new customers and establish a global presence.