Final answer:
Media message targeting is tailored to the audience's characteristics, with the Internet and social media replacing traditional media forms for reaching certain demographics. Language, music, and persuasive dialogue are key components used to influence an audience in media messaging.
Step-by-step explanation:
Understanding media message targeting is crucial in crafting an effective campaign strategy. Campaigns must identify the salient issues for potential supporters and articulate their messages in a manner that is concise and easily understood. The target audience for a media message can be discerned from various elements such as visual effects, background music, the language used, and the duration of the video. For example, the use of modern slang and contemporary music might indicate a younger target demographic.
The power of the Internet and social media campaign strategies cannot be overstated. These platforms are particularly effective in reaching younger, more educated, and technologically savvy audiences. Political operatives now prefer these methods over traditional media such as radio, especially as radio's effectiveness is limited to certain demographics and more localized scenarios.
When it comes to the persuasive elements of a message, certain lines of dialogue such as "Try it now and see the difference!" are designed to have a persuasive effect on the audience. Additionally, the tone of the narrator's voice or strategic uses of silence can significantly underscore the video's message. Pieces of media such as music in videos can evoke emotional responses and may carry different messages based on their composition and use within the media.