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The application of marketing strategies helps not for profit organizations

A. analyze consumer behavior
B. satisfy customers
C. secure funding
D. create forms of utility

1 Answer

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Final answer:

The application of marketing strategies helps not-for-profit organizations secure funding, satisfy customers, and analyze consumer behavior.

Step-by-step explanation:

The application of marketing strategies can help not-for-profit organizations secure funding. Marketing initiatives can attract sponsors, donors, and grants by showcasing the organization's mission and impact. By effectively communicating the value they provide to the community, not-for-profit organizations can increase their chances of receiving financial support.

While marketing strategies can also satisfy customers by understanding their needs and preferences, analyzing consumer behavior is more commonly associated with for-profit organizations. Nonprofits can still benefit from understanding their target audience and adjusting their campaigns and messaging accordingly, but their main goal is usually focused on fundraising and raising awareness.

Creating forms of utility is not typically a primary focus for not-for-profit organizations. Utility refers to the usefulness or satisfaction that a product or service provides to consumers in meeting their needs. While nonprofits aim to meet the needs of their beneficiaries or the community they serve, their main focus is on the social impact rather than creating tangible utility.

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