Question

Eugene Gates, Marketing Director of Mansfield Motors Manufacturers, Inc.’s Electrical Division, is leading a study to assess the relative importance of product features. An item on a survey questionnaire distributed to 100 of Mansfield’s customers asked them to rate the importance of "ease of maintenance" on a scale of 1 to 10 (with 1 meaning "not important" and 10 meaning "highly important"). His staff assembled the following statistics:

Ease of Maintenance Mean: 7.5
Standard Deviation: 1.5

If Eugene concludes that the average rate of "ease of maintenance" for all customers is 7.5, he is using:
A) Inferential statistics
B) Descriptive statistics
C) Explanatory statistics
D) Predictive statistics

Answer 1

Eugene Gates is using descriptive statistics to assess the relative importance of product features.

Step-by-step explanation:

Eugene Gates is using descriptive statistics to assess the relative importance of product features. Descriptive statistics involves summarizing and organizing data using measures such as mean and standard deviation. In this case, Eugene is analyzing the responses from the survey to understand the average rating for 'ease of maintenance' among customers.