Question

Comment on the meaning of the following statement using the concepts included in the book Ries, A., & Trout, J. (2001). Positioning: The battle for your mind. USA: McGraw Hill Education "Positi

a. The statement highlights the importance of physical positioning
b. The statement emphasizes the role of market positioning
c. The statement refers to the battle for physical space
d. The statement underscores the significance of mental positioning

Answer 1

The statement in question d refers to the significance of mental positioning as discussed in the book 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout.

Step-by-step explanation:

The statement in question d, 'The statement underscores the significance of mental positioning.' In the book 'Positioning: The Battle for Your Mind' by Al Ries and Jack Trout, the authors discuss the importance of mental positioning. Mental positioning refers to how a brand or product is perceived in the minds of consumers. It focuses on creating a unique and favorable image for a product or brand in order to stand out from competitors and occupy a distinct position in the consumer's mind.