Final answer:
Market-focused strategy requires a broader sales effort and greater investment in marketing communication compared to a service-focused approach.
Step-by-step explanation:
In a market-focused strategy, the business aims to understand and meet the needs of a specific target market. This requires a broader sales effort and greater investment in marketing communication compared to a service-focused approach.When a business focuses on a specific market, it tailors its products, services, and marketing efforts to match the preferences and demands of that market. This often involves conducting market research, segmenting the market, and creating targeted marketing campaigns. For example, if a company wants to sell sports equipment to young athletes, it may invest in advertising on social media platforms that young athletes frequent, sponsor youth sports events, and collaborate with influential athletes to promote their products.On the other hand, a service-focused approach typically involves providing a specialized service to a broad range of customers. The marketing efforts are more focused on establishing expertise and building relationships with customers through excellent service delivery and customer satisfaction. For example, a cleaning service may focus on delivering exceptional cleaning services and building strong customer relationships through personalized interactions and responsive customer support.