Final answer:
Sales and operations planning is a process that integrates sales forecasts with operations plans to ensure efficient customer demand. It covers short-term and long-term planning horizons, considering manufacturing, logistics, and services.
Step-by-step explanation:
Sales and operations planning is a process that integrates sales forecasts with operations plans to ensure that customer demand is met efficiently. It covers both short-term and long-term planning horizons, taking into consideration various aspects such as manufacturing, logistics, and services.
For example, a company might use sales and operations planning to determine how many units of a product to produce in the short term, as well as to forecast production needs and capacity requirements in the long term. By aligning sales and operations plans, companies can optimize their resources and meet customer demands effectively.