Final answer:
The concept of 'surprise of random acts of kindness' in the sharing economy refers to unexpected acts of kindness and generosity. From a social influences perspective, these acts can have a positive impact, influencing customer perception and encouraging others to engage in similar behavior.
Step-by-step explanation:
The concept of 'surprise of random acts of kindness' from the perspective of social influences can be understood in the context of the sharing economy. In the SAGE business case titled 'Competing With the Sharing Economy,' the concept refers to the unexpected acts of kindness and generosity that individuals engage in when participating in the sharing economy. These acts can include offering discounts, providing extra services, or going above and beyond to please customers.
From a social influences perspective, the 'surprise of random acts of kindness' can have a positive impact on both individuals and the broader social network. When customers experience these unexpected acts of kindness, they are more likely to develop a positive perception of the sharing economy and its participants. This can lead to increased customer satisfaction, loyalty, and positive word-of-mouth.
Furthermore, the 'surprise of random acts of kindness' can also influence other individuals to engage in similar acts. Social influence theories suggest that observing prosocial behavior can lead to the modeling and imitation of these behaviors. Therefore, when individuals witness others engaging in random acts of kindness in the sharing economy, they may be more likely to replicate these behaviors in their own interactions.