Question

Emy is at dinner with her group of friends when one of them pulls out a new pen that not only writes but takes pictures. It also saves what it writes on a flash drive so the user can download the file later to her laptop through bluetooth. She rolls her eyes and makes a few skeptical comments about the fancy device. Emy’s attitude fits closest to which adopter category?

Options

1. Early majority

2. Late majority

3. Early adopters

Answer 1

Emy's skepticism towards the high-tech pen suggests she falls under the 'Late Majority' category in Everett Rogers' diffusion of innovations model, as this group is more skeptical and adopts new technology after the majority.

Step-by-step explanation:

Emy’s attitude towards the new pen that not only writes but also takes pictures and can save what it writes on a flash drive for later download to her laptop through Bluetooth seems skeptical and slightly dismissive. Her reaction does not show the enthusiasm you might expect from someone who is eager to adopt new technologies early on. Therefore, Emy’s attitude fits closest to the adopter category of the Late Majority. The Late Majority are typically skeptical about innovations and will only adopt new technology after it has been tried and proven by a significant portion of society.

According to Everett Rogers' model of the diffusion of innovations, the Late Majority adopt new technologies much later than other groups, like the Early Adopters or Early Majority. These individuals require more evidence of an innovation's utility and are more skeptical of new technology. Since Emy is not expressing early interest or excitement about the high-tech pen, it suggests she is not in the group that embraces new technology quickly.

Answer 2

Emy's skeptical attitude towards a multifunctional pen aligns her with the 'Late Majority' group in the Technology Adoption Lifecycle, which adopts new technology after most of society.

The correct answer is options 2. Late majority.

Step-by-step explanation:

Emy's attitude towards the pen that writes and takes pictures, which can also save written content on a flash drive and transfer files via Bluetooth, appears to exhibit skepticism and reluctance to embrace the new technology.

According to the Technology Adoption Lifecycle developed by sociologist Everett Rogers, Emy's response does not align with the characteristics of Early Adopters who are eager to try out new innovations. Instead, her behavior more closely resembles that of the Late Majority, who are typically skeptical about new technologies and adopt them only after a significant portion of society has already done so.

The correct answer is options 2. Late majority.