Final answer:
Product innovation through the Internet can be a natural process that requires limited effort from international marketers. Examples include the rise of e-commerce platforms and the development of digital products. Social media also plays a role in product innovation.
Step-by-step explanation:
Product innovation through the Internet can be a natural process that requires limited effort from international marketers. One example of this is the rise of e-commerce platforms like Amazon, which allow businesses to sell their products to customers all over the world without having to set up physical stores in each location. Another example is the development of digital products, such as software or apps, that can be easily distributed and updated online, saving costs and effort for marketers.
In addition, social media platforms have provided a space for product innovation through user-generated content and feedback. Brands can engage with their customers directly, receive feedback, and incorporate suggestions for product improvements or new features.
Overall, the Internet has opened up new avenues for product innovation and international marketing, allowing businesses to reach a global audience with relatively limited effort.