Final answer:
When introducing an American brand into a new market, there are challenges such as adapting to cultural and legal differences, and strategies include conducting market research and developing localized marketing campaigns.
Step-by-step explanation:
When introducing an American brand into a new market that is not currently sold, there are several challenges and strategies to consider in the field of international trade. One challenge is adapting the brand to the cultural, economic, and legal differences of the new market. This can involve making changes to the product, packaging, pricing, and marketing strategies to appeal to the local consumers and meet their needs. Another challenge is establishing distribution channels and building relationships with local retailers, distributors, and partners to ensure the brand reaches the target customers effectively. Strategies to overcome these challenges include conducting market research to understand the local consumer preferences and competitive landscape, adapting the brand positioning and messaging to resonate with the target market, developing localized marketing campaigns, and building strong partnerships with local entities.