Final answer:
Toshiba Inc. uses a competitive pricing strategy in the global market, offering similar products at lower prices. Competitors may employ premium pricing or penetration pricing strategies.
Step-by-step explanation:
Toshiba Inc. uses a pricing strategy known as competitive pricing in the global market. They set their prices based on the prices of their competitors, aiming to offer similar products at a slightly lower price to attract customers. This strategy allows them to stay competitive while still maintaining profitability.
In comparison, some of Toshiba's competitors may use different pricing strategies such as premium pricing, where they set higher prices to position themselves as a high-quality brand. Others may use penetration pricing, where they set low initial prices to gain market share and then increase prices over time.
Overall, each company chooses a pricing strategy based on various factors such as brand positioning, target market, and the competitive landscape.