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Describe the Pricing Strategy used by Toshiba Inc. in the global

market, as compared to its competitors.

User Kuru
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Final answer:

Toshiba Inc. uses a competitive pricing strategy in the global market to differentiate itself from its competitors. This involves pricing its products and services based on market conditions and the value it offers to customers.

Step-by-step explanation:

Toshiba Inc. uses a competitive pricing strategy in the global market to differentiate itself from its competitors. This involves pricing its products and services based on market conditions and the value it offers to customers. Toshiba may employ various pricing approaches, such as cost-based pricing, market-based pricing, or value-based pricing.

For example, if Toshiba is launching a new laptop model, it may consider factors such as manufacturing costs, similar products offered by competitors, and the perceived value of its product to determine an optimal price. The company may also adjust its prices based on factors like demand, currency fluctuations, and regional market conditions.

By closely monitoring the market and employing a dynamic pricing strategy, Toshiba aims to stay competitive while maximizing its profits.

User Rishi Tiwari
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