Question

What offensive strategy options should your camera/drone company consider to improve its competitive position? Identify at least two offensive moves.

Answer 1

Two offensive strategies for a camera/drone company to improve its competitive position are product differentiation and market expansion.

Step-by-step explanation:

When considering offensive strategies for your camera/drone company to improve its competitive position, two options to consider are:

1. Product Differentiation: This involves creating unique features or attributes for your cameras/drones that set them apart from competitors. For example, you could offer advanced image stabilization technology or specialized camera lenses that produce high-quality images.
2. Market Expansion: This involves targeting new customer segments or expanding into new geographic markets. For instance, you could focus on marketing your products to professional photographers or explore international markets where there is a growing demand for camera/drone technology.

By employing these offensive moves, your company can gain a competitive advantage and attract more customers.