Final answer:
The 'Back of the Napkin' concept for a streaming service should concisely summarize key marketing strategies and a financial snapshot, contrasting with a full business proposal that includes an in-depth market analysis and detailed plan.
Step-by-step explanation:
The main answer to the student's inquiry about crafting a 'Back of the Napkin' concept for a streaming service revolves around succinctly summarizing the key marketing strategies and offering a sketch of the company's financial performance. This concise memo contrasts the in-depth procedure of a full business proposal, which typically includes market analysis, identification of a problem, proposal of solutions, anticipation of potential objections, and a clear conclusion with recommendations. Instead of presenting a fully fleshed marketing plan, the napkin concept focuses on distilling the essence of the marketing approach in an easily digestible format.In the 'Back of the Napkin' memo, the consultant should engage in brainstorming to quickly generate and narrow down ideas to the key strategic elements that will appeal most to the target customer demographics. Furthermore, an outline should be created to ensure a logical progression of ideas, presenting a natural flow that succinctly explains how the company plans to achieve its proposed goals.In conclusion, the 'Back of the Napkin' concept is not meant to offer detailed shapes and dimensions of all components but rather an adaptable, high-level overview that captures the company's core marketing strategy and financial snapshot. It's a tool to facilitate quick understanding and decision-making for both internal stakeholders and potential clients.