Question

Internal marketing and the treatment of employees as "internal customers" is

A. Less important with back-of the-house employees, since they have fittle direct contact with guests.
B. Important in service organizations since employees are both recelvers and providers of service.
C. Less important in labor-intensive service organizations.
D.A way of shifting the responsibility of guest satisfaction away from management and onto the front-line service employees.

Answer 1

Internal marketing and the treatment of employees as "internal customers" is important in service organizations since employees are both receivers and providers of service.

Step-by-step explanation:

Internal marketing and the treatment of employees as "internal customers" is important in service organizations since employees are both receivers and providers of service. By treating employees as internal customers and providing exceptional customer service, organizations can increase job satisfaction and create opportunities for growth. For example, in a restaurant, top chefs, sous chefs, kitchen help, servers, greeters, janitors, and business managers all play different roles but contribute to the overall customer experience. By valuing and supporting their employees, businesses can enhance productivity and customer satisfaction.