Question

This term we have spent considerable time discussing aspects of the Consumer Decision

Journey (CDJ). Why are marketers today putting so much energy into understanding
consumer post-purchase experience? What are examples of what aspects of consumer
experience marketers are most interested in studying?

Answer 1

Marketers study consumer post-purchase experience to gain insights into satisfaction, brand loyalty, and word-of-mouth recommendations. Aspects of consumer experience studied by marketers include satisfaction, product performance, after-sales service, ease of use, and brand perception.

Step-by-step explanation:

Marketers today are putting so much energy into understanding consumer post-purchase experience because it is a crucial part of the overall consumer decision journey. By studying the post-purchase experience, marketers can gain insights into consumer satisfaction, repeat purchases, brand loyalty, and word-of-mouth recommendations. Some aspects of consumer experience that marketers are particularly interested in studying include customer satisfaction, product performance, after-sales service, ease of use, and overall brand perception.