Question

What are the major differences in Organization buying process vs. consumer buying process? What is the organizational buying center that was discussed? Give an example of how this might work for a company buying a multi-million dollar machine for its factory.

Answer 1

The major differences between the organization buying process and the consumer buying process lie in the nature of the purchases and the decision-making process involved. The organizational buying center is a group of people within an organization who are responsible for making buying decisions.

Step-by-step explanation:

The major differences between the organization buying process and the consumer buying process lie in the nature of the purchases and the decision-making process involved. In the organization buying process, the focus is on meeting the needs of the business as a whole, while in the consumer buying process, the focus is on meeting the individual needs and preferences of the consumer.

The organizational buying center is a group of people within an organization who are responsible for making buying decisions. It typically includes individuals from different departments, such as purchasing, finance, operations, and marketing. The members of the buying center have different roles and influence in the decision-making process.

For example, let's say a company is buying a multi-million dollar machine for its factory. The buying center for this purchase might include the procurement manager, the chief financial officer, the production manager, and the engineering manager. Each member of the buying center would provide input and expertise in their respective areas to ensure that the machine meets the company's needs and is a sound investment.