Final answer:
Emirates Airline's competitive position focuses on offering luxury and superior customer experience. The marketing objectives are aligned with the corporate objectives to support business growth and brand reputation.
Step-by-step explanation:
Emirates Airline Competitive Position and Strategy
Emirates Airline has positioned itself as a premium airline offering high-quality services and superior customer experience. Its competitive strategy focuses on differentiating itself from other airlines through its luxury offerings such as spacious cabins, in-flight entertainment, and gourmet cuisine. Additionally, Emirates has built a strong brand image by sponsoring major sports events and partnering with luxury brands.
Marketing Objectives of Emirates Airline
The marketing objectives of Emirates Airline include enhancing brand awareness, increasing market share, improving customer loyalty, and expanding its global reach. Emirates achieves these objectives through various marketing initiatives such as advertising campaigns, digital marketing strategies, and partnerships with travel agents.
Connection between Marketing and Corporate Objectives
The connection between marketing objectives and corporate objectives is clear in the case of Emirates Airline. The marketing objectives support the overall corporate objectives by contributing to the company's growth, profitability, and brand reputation. For example, the marketing objective of enhancing brand awareness directly contributes to the corporate objective of increasing market share by attracting more customers.