Final answer:
e-Commerce refers to buying and selling goods and services online. Its unique features include global reach, 24/7 availability, and personalization.
Step-by-step explanation:
e-Commerce
e-Commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. It involves online transactions between businesses, individuals, and government agencies, and it has revolutionized the way businesses operate and consumers shop.
Unique Features of e-Commerce Technology
- Global Reach: One of the unique features of e-commerce technology is its ability to reach a global audience. With the internet, businesses can expand their customer base beyond geographical boundaries, allowing them to sell and deliver products to customers anywhere in the world.
- 24/7 Availability: Unlike physical stores with specific operating hours, e-commerce websites are accessible 24/7, allowing consumers to shop at their convenience. This feature provides flexibility and convenience for both businesses and consumers.
- Personalization: e-Commerce technology enables businesses to collect and analyze customer data, allowing them to personalize the shopping experience. This can be done through tailored product recommendations, personalized promotions, and customized marketing campaigns.