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The purpose of a/n ... is to explore the decision-making

environment, to generate ideas and to gain insight into the
marketing problem.
a.problem audit
b.situation analysis
c.expert opinion
d.back

User Ifwat
by
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1 Answer

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Final answer:

A situation analysis is intended to explore the decision-making environment, generate ideas, and gain insights into a marketing problem by gathering data and opinions, analyzing causes or effects, and potentially recommending solutions.

Step-by-step explanation:

The purpose of a situation analysis is to explore the decision-making environment, generate ideas, and gain insight into the marketing problem. It involves various methods such as mind searches, design sessions, idea dumps, and brainstorming. By conducting a situation analysis, information is gathered from customers and other stakeholders to perform a root cause analysis to identify what the actual problem is.Establishing expert opinions can often prime the direction of the analysis, but the main answer is derived through a systematic approach, ensuring a comprehensive understanding of the situation. This process may include finding expert information, identifying all the possible choices available to a decision maker, gathering information from stakeholders, and gauging the impact of potential decisions as a policy analyst would do.In summary, a situation analysis serves to analyze a subject or issue from multiple perspectives, analyze a cause or an effect, and examine a problem and recommend a solution. It is a structured approach to formulating strategies and making informed decisions.

User Mishoo
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