Question

Explain 3 factors affecting perception and describe the most dominance factors affecting it (10 marks).

Outline 3 types of barriers and provide reasons why it is very important for managers to avoid barriers of perception

Answer 1

Three factors affecting perception are sensory receptors, attention, and past experiences. The most dominant factor affecting perception is past experiences.

Step-by-step explanation:

Factors Affecting Perception:

1. Sensory Receptors: Different individuals have different sensory receptors that receive and process sensory information. For example, some people may have better visual acuity than others, which can affect their perception of visual stimuli.

2. Attention: Attention plays a crucial role in determining what is sensed versus what is perceived. People may selectively attend to certain stimuli while ignoring others, which can influence their perception.

3. Past Experiences: Past experiences and personal biases can influence how individuals perceive and interpret sensory information. For example, someone who has had a negative experience with dogs may perceive all dogs as threatening.

Most Dominant Factors:

The most dominant factor affecting perception is past experiences. Our past experiences shape our perception by creating biases and influencing how we interpret sensory information. These biases can be difficult to overcome and can greatly impact how we perceive the world around us.