Question

For the past sixty-five years, Thomas & Sons has been bringing you the best in carpet and custom flooring. Not only do we guarantee all our work for its lifetime, we also offer a money-back guarantee in the unlikely event that you are not 100 percent satisfied. We have at least twenty trained and qualified salespeople on the floor every single hour that we are open. You will receive the individual attention and superior customer service that you deserve. Come on down to Thomas & Sons, you won't regret it!

Which type(s) of rhetoric are used in the passage?

a) pathos
b) logos
c) ethos
d) pathos and logos
e) logos and ethos

Answer 1

The passage from Thomas & Sons employs ethos, pathos, and logos in its rhetoric to establish credibility, evoke positive emotions, and provide logical reasons to trust their services.

Step-by-step explanation:

In the passage provided by Thomas & Sons, the company is using a combination of ethos, pathos, and logos to persuade customers. Ethos is apparent through the company's claim of a 65-year history and a guarantee on all work, implying credibility and trustworthiness. Pathos is used in the assurance of 100 percent satisfaction and the promotion of superior customer service, seeking to evoke positive emotions and comfort in potential buyers. Finally, logos is utilized by mentioning the presence of twenty trained professionals at all times, suggesting a logical reason for customers to expect good service and attention.