Final answer:
For a retail store research study, consequentialism is a suitable ethical theory that examines the consequences of actions. Considering ethical elements like informed consent, privacy, IRB approval, and objective data handling is crucial to maintain the integrity of the research and protect participants.
Step-by-step explanation:
Guiding Ethical Theory for Research in a Retail Store
When deciding upon an ethical theory to guide a research study for a retail store, I subscribe to consequentialism, which looks at the outcomes or consequences to determine the morality of an action. It is important because retail research often involves human subjects, and the effects of the research can have significant implications on participants' privacy, dignity, and welfare.
Ethical Considerations in Retail Research
In any research study, particularly involving human subjects, specific ethical elements need to be considered. These include informed consent, where participants understand the purpose of the study and any risks involved; respecting participants' rights to privacy and confidentiality; and ensuring the integrity of the research process. Studies involving human subjects often require approval from an institutional review board (IRB) to ensure these ethical considerations are thoroughly addressed. Furthermore, objectivity and honesty in data collection and analysis are paramount to avoid any form of bias that could skew the results or harm the participants.