Question

Customers have different levels of expectations: ideal, reasonable, and acceptable. Why is it important to achieve reasonable and ideal expectations? Answer in two paragraphs.

Answer 1

Achieving reasonable and ideal customer expectations is important for building trust, loyalty, and customer advocacy.

Step-by-step explanation:

It is important to achieve both reasonable and ideal customer expectations because they represent different levels of satisfaction that customers are seeking. When a business meets reasonable expectations, it shows that they are able to deliver on their promises and provide a satisfactory product or service. This helps build trust and loyalty with customers.

On the other hand, achieving ideal expectations goes beyond just satisfying customers; it exceeds their expectations and creates a positive experience. When a business consistently exceeds customer expectations, it can lead to customer delight and advocacy, which can result in repeat business and positive word-of-mouth.