Final answer:
The equations used to measure click-through rate, conversion rate, cost per order, margin of sales, and churn rate.
Step-by-step explanation:
a. Click-through Rate Equation:
The click-through rate (CTR) is calculated by dividing the number of clicks on an advertisement or link by the number of impressions it receives. The equation for CTR is:
CTR = (Number of Clicks / Number of Impressions) * 100%
b. Conversion Rate Equation:
The conversion rate measures the percentage of website visitors who complete a desired action, such as making a purchase. The equation for conversion rate is:
Conversion Rate = (Number of Conversions / Number of Visitors) * 100%
c. Cost per Order Equation:
The cost per order (CPO) is calculated by dividing the total cost of advertising campaigns by the number of orders received. The equation for CPO is:
CPO = Total Advertising Cost / Number of Orders
d. Margin of Sales Equation:
The margin of sales is the difference between the selling price and the cost price of a product. The equation for margin of sales is:
Margin of Sales = Selling Price - Cost Price
e. Churn Rate Equation:
The churn rate measures the rate at which customers stop using a product or service. The equation for churn rate is:
Churn Rate = (Number of Customers Lost / Total Number of Customers) * 100%