Final answer:
BigCity Grocers is asking for a manufacturer to take over as a category captain to benefit from the manufacturer's expertise in managing a specific category of products. This partnership can lead to improved assortment planning, better product placement, and increased sales.
Step-by-step explanation:
BigCity Grocers is asking for a manufacturer to take over as a category captain because of the benefits it can provide. A category captain is a manufacturer that takes on the role of managing a specific category of products within a retailer's store. By having a manufacturer as a category captain, BigCity Grocers can benefit from the manufacturer's expertise in the category, such as product knowledge, market trends, and promotional strategies.
This partnership can lead to improved assortment planning, better product placement, and increased sales. The manufacturer can also provide valuable insights and recommendations based on their knowledge of the industry, helping BigCity Grocers optimize their category performance and meet customer demands.