Question

For your Follow a Product project, what types of intermediaries, if any, are in your marketing channel? What benefits are provided by having or not having intermediaries as it relates to your project? My product is the Air Jordan one made by Nike

Answer 1

The marketing channel for the Air Jordan one made by Nike includes several types of intermediaries, such as retail stores and online marketplaces. Having intermediaries provides benefits like wider distribution, while not having intermediaries allows for greater control over pricing and direct interaction with customers.

Step-by-step explanation:

The marketing channel for the Air Jordan one made by Nike includes several types of intermediaries. One example is the retail stores that sell the shoes, such as Foot Locker or Nike stores. Another example is online marketplaces like Amazon or Nike's official website.

The benefits of having intermediaries in the marketing channel include wider distribution and greater access to customers. Intermediaries help reach a larger audience and make the product more readily available to consumers. On the other hand, not having intermediaries can provide benefits such as greater control over pricing and direct interaction with customers.