Question

Identification of the organisation ’s key service marketing challenges (Weakness and Threats) for the next 3 years, drawing on secondary research and analysis.

Answer 1

The key service marketing challenges, weaknesses, and threats for an organization can be identified through secondary research and analysis, such as industry reports and competitor analysis.

Step-by-step explanation:

The key service marketing challenges, weaknesses, and threats that an organization may face in the next three years can be identified through secondary research and analysis.

For example, some challenges could include increased competition, changing consumer preferences, economic downturns, technological advancements, or regulatory changes.

By analyzing secondary research, such as industry reports, market trends, and competitor analysis, an organization can identify potential weaknesses and threats that may arise in its service marketing efforts.