Final answer:
PuteriKu, a designer scarf, targets the European market with chic wear. The target market can be segmented based on demographics, geography, psychographics, behavior, and product-based factors.
Step-by-step explanation:
The target market of PuteriKu, a designer scarf sold in Europe as chic wear, can be segmented by demographics, geography, psychographics, behavior, and product-based factors.
Demographic Segmentation:
This involves dividing the market based on variables such as age, gender, income, and education. For example, PuteriKu scarves may target affluent women aged 25-45 with a higher disposable income.
Geographic Segmentation:
This involves dividing the market based on geographical factors. PuteriKu may focus on urban areas in Europe, particularly fashion-conscious cities like Paris, Milan, and London.
Psychographic Segmentation:
This involves understanding consumers' attitudes, interests, and lifestyles. PuteriKu may target consumers who value style, fashion trends, and luxury.
Behavioral Segmentation:
This involves dividing the market based on consumer behavior, such as purchasing patterns and brand loyalty. PuteriKu may target consumers who frequently purchase high-end fashion items or who are loyal to designer brands.
Product-Based Segmentation:
This involves dividing the market based on specific characteristics or benefits of the product. PuteriKu may target consumers seeking high-quality, fashionable scarves made from premium materials.