Final answer:
Amazon should continue to prioritize and invest in its online retail channels, consider modifying their retail store strategy, and further invest in technologies that enhance automation and efficiency.
Step-by-step explanation:
Amazon should continue to prioritize and invest in its online retail channels as they have been highly successful in offering a wide range of products, convenient purchasing options, and prompt delivery by mail. Their warehouses, which are highly computerized using robots, have allowed for low average costs per sale and should be continued to be utilized.
However, Amazon should consider modifying their retail store strategy. While they have opened some physical stores in certain locations, the high cost of rent associated with retail locations goes against their low-cost model. Instead, Amazon could explore the option of partnering with existing retailers to offer pickup and return locations for their customers, similar to their Locker program.
Additionally, Amazon could consider modifying their supply chain by further investing in technologies that enhance automation and efficiency. This could include advancements in transportation methods, such as drones or autonomous vehicles, to improve delivery speed and reduce costs. Moreover, Amazon should continue to prioritize labor rights and ensure that labor policies are updated and adhered to in both national and international operations.