Final answer:
PuteriKu's target market is fashionable, style-conscious individuals in Europe who are interested in chic wear and can afford designer accessories. They would likely concentrate on customers in high-fashion cities and those with a higher income, using high-end retail and online marketing to appeal to their clientele.
Step-by-step explanation:
The target market for PuteriKu, a designer scarf brand whose market is in Europe, would typically consist of individuals who value fashionable and chic wear. Considering Europe's diverse fashion scene, PuteriKu would appeal to fashion-forward customers who prioritize style, quality, and possibly the brand's unique selling points, reflecting their personal and cultural tastes. To hone in on a specific demographic, PuteriKu might focus on age groups interested in luxury and designer wear, geographic locations known for high fashion, such as major cities like Paris or Milan, and they might also target their marketing towards individuals with higher disposable income levels who can afford designer accessories. The brand's strategies would likely include sophisticated branding, strategic placement in high-end retail stores, and online marketing campaigns that convey the scarves' chic and elegant nature.