Final answer:
In a competitive market, being feature-driven in product development can help technology firms set themselves apart from their competitors and attract more customers, leading to a competitive advantage and increased profits.
Step-by-step explanation:
In a competitive market, it can make sense for technology firms to be feature-driven in their approach to product development. By focusing on creating unique and innovative features, firms can set themselves apart from their competitors and attract more customers. This can lead to a competitive advantage and increased profits.
For example, Apple is known for its feature-driven approach with products like the iPhone, which introduced touchscreen technology and a user-friendly interface that revolutionized the smartphone industry. This focus on features allowed Apple to outperform its competitors and establish itself as a leader in the market.
However, it is important for technology firms to also consider other factors such as price, quality, and customer needs. While features can be a key differentiator, they should be aligned with market demands and customer preferences to ensure success in a competitive market.