Question

. Locate and read at least three reputable articles/sources that discuss sales, marketing, and/or the differences between sales and marketing. List the title, date, author, publication and URL (if applicable) for these articles.

Answer 1

Researching the difference between sales and marketing involves using academic databases, verifying author credibility, and consulting a variety of sources. It's important to understand that sales focus on closing deals while marketing focuses on reaching and engaging potential customers.

Step-by-step explanation:

To explore the differences and relationships between sales and marketing, one should consult a variety of credible sources. Here are the steps for a research process:

1. Locate reliable articles through academic databases, reputable newspapers, and professional journals.
2. Read multiple sources to compare information and identify discrepancies.
3. Verify the credibility and bias of authors to ensure impartiality.
4. Use the information from these sources to form your own opinions and arguments.
5. Consult additional sources like TED Talks, government websites, or academic papers to corroborate findings.

When conducting this research, consider the publication date and the relevancy of the information to current marketing and sales practices. Briefly, sales typically focuses on converting leads to customers and closing deals, while marketing involves strategies aimed at reaching potential customers through various channels and creating interest in products or services.

As an example, if you have located an interesting article in a journal that is not freely accessible, note down the article's details such as author(s), title, and publication date. You might be able to access it through your institution's library or an academic database.

It's important to use a mix of sources to get a well-rounded view of sales and marketing, and how they differ and complement each other in the business world.