Question

"Boeing’s 737 Max Prepares To Fly Again," on pages 256-257 of the textbook. After you have read the case, disregard the questions following the case in the text. Instead, prepare a 4-6 page essay answering the following questions:

1. Identify four or five stakeholder groups or entities with whom Boeing must communicate as it prepares to deliver its new 737 MAX Jets to airlines and the flying public.

2. In addition to identifying the major stakeholders, discuss the nature of their interest or stake in the case, and what would be the best strategy and communication channels for Boeing to utilize in communicating with each stakeholder group or entitiy.

Answer 1

Boeing must communicate with various stakeholder groups as it prepares to deliver its new 737 MAX Jets. These include airlines, pilots and flight crew, airport authorities, and regulatory authorities. Communication should address concerns, provide updates, and ensure compliance with safety regulations.

Step-by-step explanation:

As Boeing prepares to deliver its new 737 MAX Jets to airlines and the flying public, there are several stakeholder groups with whom they must communicate. These include:

1. Airlines: The major customers of Boeing who will be purchasing and operating the 737 MAX Jets. Boeing should communicate with them to address any concerns, provide updates on safety measures, and discuss delivery schedules. Communication can take place through meetings, conferences, and email.
2. Pilots and Flight Crew: The individuals who will be flying the 737 MAX Jets. Boeing should communicate with them to provide training, safety information, and any updates on the aircraft's performance. Communication can be done through training programs, manuals, and online platforms.
3. Airport Authorities: The organizations responsible for managing and operating airports. Boeing should communicate with them to ensure that the airports are equipped to handle the 737 MAX Jets, including facilities, infrastructure, and safety protocols. Communication can take place through meetings, conferences, and official correspondence.
4. Regulatory Authorities: The governmental bodies responsible for aviation safety and regulations. Boeing should communicate with them to address any concerns, provide required documentation, and seek approvals for the 737 MAX Jets. Communication can be done through official channels, meetings, and submissions.