Final answer:
Dyson's market-oriented mission statement focuses on providing innovative and technologically advanced cleaning solutions. Dyson utilizes various marketing mix techniques including product differentiation, premium pricing, selective distribution, and extensive promotion. An example of a Dyson product, the Dyson V11 cordless vacuum cleaner, satisfies the need for a convenient and efficient cleaning solution and addresses the want for a lightweight and technologically advanced home appliance.
Step-by-step explanation:
1. Market-oriented mission statement for Dyson:
Dyson's mission is to design and manufacture innovative and technologically advanced products that enhance people's lives. We aim to revolutionize the way people clean their homes by providing cutting-edge and high-quality cleaning solutions that are efficient, effective, and environmentally friendly.
2. Dyson's marketing mix techniques and their fit within the context of its business and marketing strategy:
Dyson utilizes various marketing mix techniques to promote and distribute its products. For product, Dyson focuses on research and development to create unique and differentiated home appliances. For price, Dyson positions its products as premium, reflecting their advanced features and superior performance. For place, Dyson adopts a selective distribution strategy to ensure its products are available in authorized retailers and online platforms. For promotion, Dyson invests in extensive advertising and public relations campaigns to build brand awareness and communicate the benefits of its products.
3. Discuss the need(s) and want(s) that a Dyson product satisfies:
One example of a Dyson product is the Dyson V11 cordless vacuum cleaner. This product satisfies the need for a convenient and efficient cleaning solution. It addresses the want for a lightweight and easy-to-use vacuum cleaner that offers powerful suction and long battery life. The Dyson V11 also satisfies the want for a technologically advanced and stylish home appliance that enhances the cleaning experience.