Final answer:
A push-pull boundary in online product business refers to the line between company's efforts to promote products (push) and customers' desire to seek them (pull). For example, an online clothing retailer uses advertising to push their products, while customers visiting their website and making purchases represent the pull.
Step-by-step explanation:
A push-pull boundary for an online product business is the line between the company's efforts to promote and sell their products (push) and the customers' desire and actions to seek out and purchase those products (pull). In other words, the push refers to the marketing and advertising efforts made by the company to create demand for their products, while the pull refers to the customers' proactive interest and intent to buy the products.
For example, let's consider an online clothing retailer. The company may run social media ads showcasing their latest collection, offer discounts, and send out newsletters to promote their products. Here, they are pushing their products through advertising and marketing channels, hoping to attract customers. On the other hand, the pull occurs when customers visit the retailer's website, browse through the available clothing options, and eventually make a purchase. Their interest and intention to buy the products are pulling them towards the retailer.