Question

As a Marketing student, suppose that you are launchung your own clothing

barnd. How will you do the market segmentation and on which
basis?

Answer 1

When launching a clothing brand, market segmentation is crucial to target specific consumer groups based on factors like age, location, and interests.

Step-by-step explanation:

When launching a clothing brand, market segmentation is crucial for targeting specific groups of consumers. To segment the market effectively, you can consider factors like age, gender, geographic location, income levels, and psychographics.

For example, you could segment based on age, targeting teenagers with trendy and youthful clothing lines, while also having a separate line for adults. Geographic segmentation could involve tailoring designs based on regional preferences and climate.

By understanding the needs and preferences of different customer segments, you can create targeted marketing strategies, create personalized advertisements, and develop products that resonate with your target market.