Question

Lays has entered the Egyptian market and has been facing a lot

of challenges from its main competitor Chipsy. What do you think
would be a good integrative strategy for Lays? Explain your
answer

Answer 1

A good integrative strategy for Lays in the Egyptian market would be to focus on differentiation and innovation. Lays can differentiate itself from its competitor Chipsy by offering unique flavors, packaging, and marketing campaigns. By continuously innovating and introducing new and exciting products, Lays can attract customers and build a loyal following.

Step-by-step explanation:

A good integrative strategy for Lays in the Egyptian market would be to focus on differentiation and innovation. Lays can differentiate itself from its competitor Chipsy by offering unique flavors, packaging, and marketing campaigns. By continuously innovating and introducing new and exciting products, Lays can attract customers and build a loyal following. Additionally, Lays can consider strategic partnerships with local businesses and influencers to strengthen its presence in the Egyptian market.